Privacy Policy | Apex Tyre Solutions

1. Who We Are

Apex Tyre Solutions ("we", "us", "our") is a South African fleet roadside tyre response company. Our registered contact details are:

2. Information We Collect

We may collect the following personal information when you use our website or contact us:

Name and surname
Company name and fleet details
Email address and telephone number
Message content submitted via our contact form
Technical data such as IP address, browser type, and pages visited (via server logs)

3. How We Use Your Information

We use the information we collect to:

Respond to fleet enquiries and service requests
Provide 24/7 emergency roadside tyre assistance
Send service-related communications you have requested
Improve our website and services
Comply with legal obligations

4. Legal Basis for Processing (POPIA)

We process your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA). Our lawful grounds for processing are:

Consent — where you have submitted a contact form or enquiry
Legitimate interest — to operate and improve our business services
Legal obligation — where required by South African law

5. Data Sharing

We do not sell, rent, or trade your personal information. We may share data with trusted third-party service providers who assist us in operating our website and delivering our services (e.g. email delivery, hosting). These parties are contractually bound to keep your information confidential and to process it only on our instructions.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are retained for a maximum of 24 months unless an ongoing business relationship exists.

7. Your Rights

Under POPIA, you have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information (subject to legal obligations)
Object to the processing of your information
Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, contact us at Info@apextyre.co.za.

8. Cookies

Our website may use essential cookies to ensure basic functionality. We do not use tracking or advertising cookies. No personal data is collected via cookies without your consent.

9. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact Us

For any privacy-related queries or to exercise your rights, please contact our Information Officer at Info@apextyre.co.za or call +27 79 294 4277.